Tide semeotic analysis

• Tide started in 1946.
• Tide is the market leader of detergent in America.
• D'Arcy Masius Benton and Bowles (DMB&B) advertising agency handled P&G's (procter and gamble) accounts throughout the 1950s.
• DMB&B used print and radio 
• DMB&B used the 'housewife' character and the ideology that it's customers 'loved' and 'adored' Tide.
• Tide advert is to sell a lifestyle not the product.

how Tide creates meaning.

• Colour red connotes with love.
• The 'housewife' character is pursing her lips as if she is about to kiss the Tide box. (Proirectic code).
• Its demanding that if women don't buy this product than your not a women.
• The characters in the ad are the colours of the Tide product so this is an example of the symbolic code.
• The ad uses the word 'miracle' this a hyperbole as this suggests that Tide is supernatural and something religious as well as a detergent.
• The word 'world' indicates that Tide is big and sends a positive message.
• The word 'white' has connotations of purity, innocence and money. So the emphasis of white makes the audience feel that using Tide will make them feel more pure.
• The mode of address is very intense.
• The ad also conveys that Tide also loves women through the use of hearts. 
• The ad also has no male figures within it, this indicates that with Tide women don't need men.