Introduction to audience

Component 1 section A is :Analysing media language and representation.
Component 1 section B: Analysing media industries and audience.

The audience is the consumers

• The audience is important as thats who the producer is selling it to.
• Different audiences have different expectations.
• Passive audience - media influences us.
• Media can manipulate us.
• Every media product has a target audience.
• Primary audience- the first target audience the media is aimed at.
• Secondary audience- the second target audience the media is aimed at.

Text = media product

                  Text

   

          Producer           Audience decodes 

          encodes                       text             

      ↗                        ↘

Producer                   Audience

Target audience:

• primary audience 17-25 year old straight males.
• secondary audience 14-18 year old girls.

How we know:

• The characters facial expressions ( enigma code).
• The setting is more detailed suggests a post apocalyptic survival horror.
• The father and daughter relationship suggested 40 man looking at 17 year old girl.
• The girl with a gun suggests empowerment for women.

audience can be classed by:

• Gender
• Class
• Ethnicity
• Age

A producer has to make decisions base on stereotypes.

Target audience:

• Families

How we know:

• Atypical representation of cooks.
• implies its a easy recipe as a man isn't typically the cook.
• The guys a dad as his middle aged and mise en scene of child's drawing on the fridge.
• David is giving a direct mode of address.
• His friendly as his smiling.
• David is middle class as the setting is clean and nice.
• The green has connotations of being healthy.
• The home made food indicates that its made with love we know this as the dish is messy.