steve neale/ genre

genre exists for the audience entertainment

steve neale theory

genre is a 'repetition and difference'. he suggests that texts need to conform to some generic paradigms to be identified within a genre.

Utopia genres

• mystery 
• crime
• comedy
• drama
• drugs
• thriller
• suspense
• melodrama
• sci-fi

How do we know whats going on?

• Media language 
• Intertextuality ( One text makes references to a different one, relationships between text and literal ones)

Why media uses intertextuality?

• an easter egg
• for comedy 
• Satisfying
• Polysemic readings (multiple meanings)
• Mode of address 
• Double mode of address 
• Extreme intertextuality is called a parody