Hegemony- Femenist theorist

Hegemony: Where a group holds power not through domination but through consent and coercion.

• Parental.
• Patriarchal.
• Gender.
• Educational.
• Hegemonic standards of beauty.

George Gerbner- Cultivation theory.

Lisbet Van Zoonen- Feminist Theory 

• Gender is constructed through discourse and the media.
• Display of woman's bodies as objects to be looked at is apart of western patriarchal culture.
• Intra-dijecticgaze

Sexualisation- Where you sexualise something to appeal more 'sexy'.

Objectification- Where you represent something to be an object rather than a person.