Marketing techniques, Straight outta Compton

Straight outta Compton.

• Advertised through posters being put on billboards.
• 'Compton' written in sky writing, example of viral marketing.
• Ice Cube used his social media platform to advertise the movie.
• Biopic film 
• Red band trailers (not censored), viral marketing.
• One of the NWA songs was used in a beats by Dr. Dre advert.
• Different trailers one targeting a white audience and one targeting a black audience.
• The logo is based on the 'parental advisory' sticker. 
• Pre-existing backstory.
• rap fans and NWA fans.

Synergy- Where two media industries work well together.

Pre-existing audience- Where theres an audience for a media product before it's distributed.

What are the economic factors:

• A new audience who discovered NWA through digital technology.
• Present the backstory of the music, interesting to the younger audiences that are unaware of life back in the 80s.
• Education of the LA race riot.
• Themes of racial battles, and a theme that is still relevant today.
• pre-sold audience and a fanbase of NWA.
• Success of other hip-hop biopics.
• Synergy- both the soundtrack for the film featuring music by NWA and Dr Dre album inspired by the film were released in conjunction with the film. The soundtrack reach number 2 in the US Billboard 200 chart.