advertising magazines.

• Magazines generate revenue primarily through sales of copies (print and digital) and through advertising. 
• Advertising accounts for approx one third of total revenues across the industry. 
• Have to make sure the ads appeal to the target audience.

           

• Assumes Women are concerned about feeling fresh and smelling good.
• This suggests that men don't think women smell good.
• 'because your a women' assumes men would not be concerned about these things.
• Sense of objectification.
• Proiretic code that she's kissing.
• Lisbet Van Zoonen theory of objectifying women.