Curren and Seaton - A level beauty.

• The media is controlled by a small number of companies primarily driven by profit and power.
• Media concentration limits variety, creativity and quality.
• More socially diverse patterns of ownership can create more varied and adventurous media productions. 

                                                                                      

• This magazine has a bland and boring colour scheme.
• The layout is boring.
• Step by step article.
• This article tells the audience that they are ugly.
• It takes a miracle to look pretty.
• Tells the audience they aren't a-level and are ordinary.
• Hypodermic needle model which suggests the audience us dumb. 
• The lexis isn't advanced.
• Condesending.
• It's telling the audience they are ugly and makeup can help trick them to getting a man.
• Women magazine doesn't challenge stereotypes as everything they do is for profit. 

Women magazine 1985- Rebranding.

• More gossip.
• Breaks gender stereotype by promoting cars which is more associated with men.
• The bright colours aims at a younger demographic.
• The model is more 'tom boyish'.