David gauntlet and present your kitchen magazine.

Ideology- The ideas and beliefs of a produces.
Hegemony- Social laws and views created by society.
Anchorage- The producers ideology influencing the audience to be biased and to favour their beliefs.



David Gauntlet- Theories of identity.

• Audiences aren't passive.
• Audiences re able to construct their own identities.

Genres of music:

• Rock
• country
• grime
• pop
• Indie
• Latin

Genres of tv shows:

• Crime
• Action
• Comedy
• Mystery
• Thriller

Sub-Cultures:

• Football Hooligans.
• Biker gangs.
• Wierboo.
• Neo-Natzi.
• Gypsy.
• Groupie.

Culture Capital- The cultural resources of an individual eg. knowledge, qualifications, art, customs and taste. 

Pick and mix theory- Audiences can choose what they take form a media product.

Present your kitchen.

• Doesn't aim to one social class.
• Mid-shot of mum and son making dinner.
• "it slots in easy so any girl can do it" - women are weak. 
• Every woman has either a boyfriend or a husband.
• Assumes women are heterosexual.
• Assume women clean and tidy as the images of the kitchen in the magazine is clean and ideal.
• "If you don't have a tidy kitchen your not a good women."
• Women wanting a sink as a present indicates women only care about the kitchen.
• George Gerner- Cultivation.
• If ideologies are repeated then people feel it has to be a societal norm.