IPC

Time inc?!

• Time Inc. was an American worldwide mass media corporation founded on November 28, 1922 by Henry Luce and Briton Hadden and based in New York City.
• woman&home entered the market in 1926, and by its third birthday in 1929 had grown to a steady 144 pages, majoring on fiction.
• The 1932 launch of Woman's Own heralded the arrival of one of IPC's traditional 'Big Two', with the appearance of Woman following just five years later. Newnes promoted its first issue of Woman's Own with a free cover-mounted gift - three skeins of wool with every copy! The first issue of Woman in 1937 cost 2d and was the first full-colour magazine at that price. 

• IPC now exists as a subsidiary with Time Inc.
• Its not an independent publisher.
• Aims at a conservative audience.
• Magazines tend to favour an older audience.
• The TI media website is aimed at advertisers.
• IPC are in the business in selling audiences.
• The audiences are a mass market.
• A mass market suggests the audience is simple.
• Appeals to a vast audience.
• This is cynical and manipulating its audience.

Theorists.

• Curran and Seaton.
• Power in media industries.
• More socially diverse patterns of ownership.