Max Factor ad

  • Suggests if you use this product you'll attract men.
  • Her hairstyle is conservative. 
  • Mise en scene of their costumes indicate they are middle class.
  • Black and white Intertextual reference to a  a romantic films.
  • Top strip of images looks like a film strip.
  • If you wear max factor you life will be like a film.
  • Affordable drugstore brand costs 6 shillings £9.
  • Audience is working class Women.
  • Only men in the background which suggests male dominance.
  • Setting looks like an office which suggests she's working woman.
  • Office scene is potentially subverting stereotypes.
  • Small and simple product which suggests its easy to use.
  • Implies women are stupid.
  • Her makeup is obvious which reinforces the ideology that women need makeup to look beautiful.
  • Direct mode of address.
  • Try's to make the audience feel self conscious.
  • Comic book style.
  • The male is invading her personal space.
  •  She's either looking at herself or the man through her mirror- polysemic.
  • Intradiegetic- within the world of narrative.
  • This advert reinforces the ideology that men have the dominant authority.
  •  Not hegemonic-ally acceptable for men to wear makeup.

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