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Max Factor ad

- Suggests if you use this product you'll attract men.
- Her hairstyle is conservative.
- Mise en scene of their costumes indicate they are middle class.
- Black and white Intertextual reference to a a romantic films.
- Top strip of images looks like a film strip.
- If you wear max factor you life will be like a film.
- Affordable drugstore brand costs 6 shillings £9.
- Audience is working class Women.
- Only men in the background which suggests male dominance.
- Setting looks like an office which suggests she's working woman.
- Office scene is potentially subverting stereotypes.
- Small and simple product which suggests its easy to use.
- Implies women are stupid.
- Her makeup is obvious which reinforces the ideology that women need makeup to look beautiful.
- Direct mode of address.
- Try's to make the audience feel self conscious.
- Comic book style.
- The male is invading her personal space.
- She's either looking at herself or the man through her mirror- polysemic.
- Intradiegetic- within the world of narrative.
- This advert reinforces the ideology that men have the dominant authority.
- Not hegemonic-ally acceptable for men to wear makeup.
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