Reinforcing hegemonic norms / Woman's magazine.

• What messages about female identity are encoded in to Woman magazine?

- All woman should have a man in there life and have kids.

- Women should enjoy being in a kitchen.

- Women should be heterosexual.

- Women aren't capable of D.I.Y work.

- Any activity apart from cooking Woman need a man to aid them with.

- How to be a perfect housewife.

- That British Women appear innocent but are secretly sexually available. 

- How Women can appeal to me.

• What impact could this have on the target audience (and who is the target audience)?

- The target audience are mothers 30-45+

- Woman in the 60s may have obtained the ideology of the housewife character.

- Woman may have challenged the messages of this magazine influencing the Woman's liberation           movement. 

- Women my feel they need to follow the advice from the magazine to be a 'Woman'.

- George Gerbner notion of Cultivation. 

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• What functions does the Woman's magazine serve?

- Anchors Women and manipulate them to follow a certain lifestyle.

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• What potential advantages are there for reinforcing hegemonic notions of gender in a primarily female reader base?

- Establishes power between men and women - patriarchal hegemony.

- Structures society so men can have more powder.

- Makes it easy for the producer to construct an audience.

- Financial reasons.

- Creates a binary opposition between men and woman and a simplify world view.