Sonia Livingstone and Peter Hunt.

Sonia Livingstone and Peter Hunt- Theory of regulation.

• Daily mail is powerful and can pay off the fines.
• When the daily mail showed teenage girls with no clothing was showing child pornography, violating privacy.
• Regulation isn't mandatory.
• Women magazine can't brea the law in 1964 as digital media didn't exist. 

Oz magazine cover.

• Full nudity.
• 'School kids issue' on an adult magazine.
• edited by 6th formers.
• The producers were arrested for breaking the Obscene publications act.

Ad for a glossy uk magazine.

• The model is very slim.
• Isn't socially responsible.
• ASA. regulated this.
• Promote an unhealthy body image.

George Gerbner- Cultivation theory.