Adbusters quote and theories.


In what ways can audiences use Adbusters? - Stuart Halls reception theory.


  • Awaken the audience on issues happening in the world like poverty and inequality. 
  • Offers the audience freedom from conventional magazines. 
  • Middle class audiences identify with it.
  • Adbusters want their audiences to actively read it.
  • Adbusters is educational to world problems.
  • Digital convergence Adbusters has a website and social media accounts.
  • Escape from reality.
  • Adbusters give audiences status.
  • Adbusters is a commodity.
  • Adbusters is like a luxury item meaning they are hypocrites.
      




  • Quote from Bruce Schneier.
  • Author get publicity of his book by having his quote in Adbusters. 
  • The messy look of the text symbolises that society is broken.
  • This article tells us how technology is really apart/affecting our lives.








Curran and Seaton- Power in the media industries.
- This theory is based on how the media is controlled by a small number of companies.

Sonia Livingstone and Peter Lunt- Regulation.
- The theory that guidelines of media products are pointless.




  • Adbusters suggest that the media is powered by rich industries.
  • Adbusters is anti-ads.
  • No profit business.
  • Their purpose is to influence and change society.
  • Curran and Seaton's book mentions propaganda and states it doesn't work.

























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