Adbusters quote and theories.
In what ways can audiences use Adbusters? - Stuart Halls reception theory.
- Awaken the audience on issues happening in the world like poverty and inequality.
- Offers the audience freedom from conventional magazines.
- Middle class audiences identify with it.
- Adbusters want their audiences to actively read it.
- Adbusters is educational to world problems.
- Digital convergence Adbusters has a website and social media accounts.
- Escape from reality.
- Adbusters give audiences status.
- Adbusters is a commodity.
- Adbusters is like a luxury item meaning they are hypocrites.
- Quote from Bruce Schneier.
- Author get publicity of his book by having his quote in Adbusters.
- The messy look of the text symbolises that society is broken.
- This article tells us how technology is really apart/affecting our lives.
Curran and Seaton- Power in the media industries.
- This theory is based on how the media is controlled by a small number of companies.
Sonia Livingstone and Peter Lunt- Regulation.
- The theory that guidelines of media products are pointless.
- Adbusters suggest that the media is powered by rich industries.
- Adbusters is anti-ads.
- No profit business.
- Their purpose is to influence and change society.
- Curran and Seaton's book mentions propaganda and states it doesn't work.
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