Adbusters site



How do contextual factors shape their production, distribution, circulation and consumption of magazines?


  • Websites allow the audience to access adbusters easily.
  • Younger people are more comfortable with the internet.
  • Adbusters.org media foundation allows the audience to connect between the magazine.
  • The website is deliberately confusing.
  • The website has a messy layout.
  • Adbusters doesn't have a brand identity. 
  • Complicated lexis.
  • The masthead changes.
  • Subscriptions.
  • Theres a donate button.
  • Website is edgy.
  • Adbusters merchandise.
  • The ideology is contradicted as they are selling merchandise which is commodity fetishism.
  • Preaching to the converted.
  • The website has videos.
  • They also have music on the website. 
  • Hyperlinks.
  • Digital convergence - coming together from different things.
  • They use social media.





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