Adbusters site
How do contextual factors shape their production, distribution, circulation and consumption of magazines?
- Websites allow the audience to access adbusters easily.
- Younger people are more comfortable with the internet.
- Adbusters.org media foundation allows the audience to connect between the magazine.
- The website is deliberately confusing.
- The website has a messy layout.
- Adbusters doesn't have a brand identity.
- Complicated lexis.
- The masthead changes.
- Subscriptions.
- Theres a donate button.
- Website is edgy.
- Adbusters merchandise.
- The ideology is contradicted as they are selling merchandise which is commodity fetishism.
- Preaching to the converted.
- The website has videos.
- They also have music on the website.
- Hyperlinks.
- Digital convergence - coming together from different things.
- They use social media.
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