Commodity Fetishism

Commodity- Things you buy and use.

• Where people buy certain things to define who they are.
• Process of applying a phantom like quality to an object.

Marxism- Working class being oppressed by the rich.

• First page tells us that people in Sao Paulo only have water for 3hrs a day and pollution and other factors are causing epidemics of illness.  
• This also tells us that people in Sao Paulo are not only putting their health at risk but putting peoples education as well.
• The second page shows an ad to a Zucchetti tap which the cheapest costs £170.
• This is a binary opposition as one depicts poverty and the other depicts wealth.
• The first page focuses on the people conveyed through the model in the bath but the second page focuses on the designer/money through the image of the Zucchetti tap. 
• The running water in the second page also suggests the rich don't care about poverty and that they abuse the privileges they have. 
• The tap is being fetishised. 
• Zuchetti is a high end luxury brand. 
• The womans hands may be a proiretic code suggesting she's praying for water.
• The text at the bottom anchors this image to not make the women be sexualised.
• The image is atypical/subversive of a stereotypical women.