Audience in magazines.

Main audience questions.

How does the audience respond to the product?
How does the producer target/position the audience?

Explore the different ways the Adbusters and Women target their audiences through content and appeal?

• Uses and gratifications theory.

- What ways are the audience getting pleasure from media products.


How can people use and take pleasure from television?

• Escape reality.
• Excitement.
• Educational.
• Plays out peoples fantasy's.
• Reflects societal issues.
• Social interaction.
• Fandom.
• Relatable.
• Voyeurism.
• Sexual gratification.

Women.

• TA women aged 25-50.
• Heterosexual women.
• Working class.

• Aspirational.
• Confidence.
• Make women happy now they know how to please their man.
• Motivation.
• The ellipses is calming.
• The ellipses anchors the mise en scene of the soap.
• Escapism. 
• Provoke discussions.
• "Because your a women"- relatable as the TA are Women.

Reception theory.

• How the audience perceive a media product.

Preferred 

Negotiated         = Nothing to do with the audience liking it. 

Oppositional

   

• Africans are poor.
• We feel sorry for Africa and feel bad for spending a lot of money on expensive shoes.
• Oppositional reading is that you don't feel bad as people work for their money and can buy what they want.
• Negotiated reading is that we feel guilty for The poor people in Africa but not fully as a lot of countries in Africa aren't poor.    
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