ideologies in Adbusters and Women

Where the producer 'places' the audience, using media language.

Alfred Hitchcock news strip.

• up close shots which is personal and indicates that his egotistical.
• his pointing in the shots indicating his telling us something.

Ideologies of Adbusters.

• Anti advert.
• Anti brands.
• Anti commodity fetishism.
• Anti capitalism.
• Anti consumerism.
• Subversive.
• Ambiguous.
• Atypical.
• Unconventional.
• oppositional.
• Shocking.
• Challenging.
• Protest/Campaigning.

 

• Protest about commodity fetishism.
• Binary opposition.
• Zucchetti is like a perfume ad with the use of the lexis Him.
• Juxtaposition with the designs of the ads.
• Suggests theres mass inequality in our society.
• The high angle on the Zucchetti ad make you feel like your using it making you desire it.

Ideologies of Woman.

• Pro capitalist.
• Pro advertisement.
• Heterosexual women.
• Support housewife ideology.
• Sexualise women.
• Stereotypical.
• Conservative.
• Consumerist.
• Profit magazine.

front cover of Women.

• Direct mode of address- smiling.
• Pastel colours connotes flowers suggesting women are calm and pretty.