Music video analysis

Convergence- Two media industries that come together like MTv.

Synergy- Where two things work well together.

Franchise- Business opportunity.

Music video vs Cinema.

• Music videos are typically 3mins and films are at least 90mins.
• Music videos typically have music the whole way through.
• Music videos have a focus on dancing.
• Films have a stronger focus on narrative.
• Music videos have faster paced editing.
• Music videos have the artist playing themselves whereas film have characters.
• Theres only like 2 main figures in a music video.
• There are different genres between music and film.
• More dialogue in film than in a music video.
• Films have a backstory.
• Music videos use extreme stereotypes.
• Music videos use obvious intertextual references.
• Music videos compress time.

Atemporal- Break the passage of time. 

Celebrity- The attribution of glamorous or notorious status to an individual in the public sphere.

Lady Gaga- Applause

• Eye contact with the camera breaking the fourth wall.
• The strobe lighting has connotations of paparazzi.
• Her glamorous costumes indicates wealth.
• Her being the main focus suggesting she is a celebrity. 

Tyler the creator- Who dat boy.

• His shot from behind indicating he doesn't want to be seen.
• He wears a white persons face as a mask indicating white people get treated better.
• The video is set in a nice suburban town which is a binary opposition to the gangster character.

Red Hot Chilli Peppers- Cant stop.

• Its contrasting with bold colours on a white background.
• Its comedic.
• References to modern art.

Queen- I want to break free.

• Mise en scene of the hoovers connotes the housewife character.
• Freddie is the focal image.