Intro to television industry. BBC

Tv industry is a specialised industry. 

• Television has changed because of digital convergence and technology.
• It's a global industry.
• Increasingly fragmented audiences.
• Broadcasters are now "narrowcasters", with multiple channels targeting different audiences.
• Different platforms, phone, tablets etc.
• Binge watching.
• Streaming services Amazon prime, Netflix and Hulu.
• Interactive social media channels such as youtube have increased.
• Social media and viral promotion is a crucial part of marketing.
• Streaming services are expensive and limited.
• "Prosumer" audiences can decide what to watch- dont have to wait to watch things on tv.
• Viral media spreading across the world in minutes.

Television documentary notes:

• 1934 november 2nd. 
• 400 sets.
• John Baird.
• John Reith founding father of BBC.
• 1922 Reith set up his broadcasting empire (radio).
• Royal tech college in glasgow Reith and Baird.
• Early 1920s Baird experimented with tv.
• 1925 first showing at selfridges.
• 30 lines of disc.
• It could only be viewed live.
• Baird experimented with experimental tv programs after radio finished every night.
• Reith daughter wrote a book.
• "menace to society"- Reith's opinion to tv.
• Inform, educate and to entertain- BBC ideology. 

Mass media- Distribution on a large scale/targeted at a mass audience.

Hypodermic needle- Tv will manipulate the audience. we watch it we believe it.

Regulatory mandate- Uk have to show a certain amount of news each year.

BBC is a public service broadcast. 

• 1982 channel 4 was introduced.
• To distribute is to give out a media product to its audience ie. cinema.
• Circulation is the extent of the product like how many audiences it can reach.
• Marketing is how a media product is actively sold.