Late night woman's hour v/p.

• Sophisticated lexis suggests that the target audience is middle class.
• Sophisticated mode of address.
• Stuart Hall's reception theory is how an audience reads the media product negotiated?
• Broadcasted by BBC radio 4.
• The BBC aims to present a diverse range of ideologies. 
• The BBC wants a plurality of ideological perspective.
• Womens hour came out in 1946 and aird at 2pm.

Vaginas/pockets.

• Broadcasted in 2018.
• Ofcom regulation in uk is very hands off.
• Self-regulate system.
• Older people/very conservative people may be offended by the topics.
• Main 5 mins is about female body odor.
• Societal hegemonic values on female body odor.
• References to female oral sex.
• Uses and gratification theory- Take pleasure from media products in different ways.