Intro to online media.

Online media- Access to media on the internet.

Internet- Interconnected series of computers.

Phones are computers.

The internet allows people to contact others from around the world.

You can access a vast amount of information about anything.

People can make a living off of the internet.

People can groom children online.

People can sell and buy illegal things such as drugs and weapons.

Dark web and propaganda.



The internet is a hypermodel media platform- You can interact and you can choose what to watch.


Zoella:

• Online media star.
• Vlogger.
• Vlog- Video blog.
• Blog- Web blog.
• Blog- Online diary.
• Vlogging- The activity or practice of posting short videos to or maintain a vlog.

Why people watch vlogs.

• Information.
• Escapism.
• Target specific niche audiences.
• Inspiring.
• Relatability.
• Approachable.
• Clickbait titles.
• Account has a big following.
• Service.

• Unscripted narrative.
• Personal identity.
• Direct mode of address.

Zoella:

• Based in the UK.
• Started broadcasting in 2009.
• Has over 1 billion views.
• She has a second channel called Zoe Sugg.
• She has under 12 million subscribers.

Huge summer primark haul:

• Close-up- up close and personal.
• Direct mode of address- Connotes friendship.
• Mise en scene of background connotes a homely atmosphere.
• The video resembles an advertisement.
• Commodity fetishism.
• Zoe has a fetish for Primark.
• Fetishising how great Primark is.
• Low production values- self-shot.
• The unfocused parts and how she fumbles what she says makes her relatable.
• The audience are positioned as a young girl.
• "It's just starting raining what is this"- Non sophisticated lexis.
• She makes casual and relatable statements.
• Zoella lacks professionalism.
• Her getting distracted adds to her authenticity as a casual women.
•