Video game fandom and Theorists.

The Silver Case: The 25th Ward.

• People who like this game are fans.
• Niche audience.

Henry Jenkins:

• Fandom theory.
• Fans buy merchandise and talk about the media product a lot.
• Join online forum.
• Follow twitter/social media accounts related to the product.
• Got to conventions- cosplay.
• Textual poaching- Stealing something from the media/ take what you want ie. dressing up like characters.

Pony's Creed- Sisterhoof.

• Copyright infringement.
• Fan of my little pony and Assassins creed.
• Good production series suggests the maker is good at editing.
• This is fandom.
• Good way to interact with fans.
• Create their own fantasy.
• Free brand exposure for Hasbro and Ubisoft.
• Symbiotic relationship- Two thing work well together.

Roland barthes theory- semiotics:

• Meaning is created by audience than the producer.
• Codes which only create meaning when the audience decodes them.
• 'The death of the author' book barthes wrote in the 70s.
• The only people that matter is the audience.

Clay Shirky- end of audience theory:

• Audiences are no longer passive they become interactive becoming the producer.
• Digital technology allows this to happen.

Data-discs:

• Record label that sells video game soundtracks on vinyl.
• Example of fandom.
• Aims for middle aged people.
• Textual poaching.

Death stranding (released 2019)- Trailer 2017:

• Where are they?
• What's the creature?
• Why is there a baby?
• Confused reading.
• There's no information.
• Positioned in an uncomfortable/confusing way.
• Negotiated reading.