Zoella

• Homepage and other pages
• Codes and conventions
• Layout and design
• Composition
• Font size, type of font (e.g. serif/sans serif), colour 
• Images/photographs - camera shot type, angle, focus
• Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up 
• Graphics, logos
• Language - formal/informal mode of address?
• Anchorage of images and text
• Elements of narrative/structure around the site
• Interactive features
• Menu bar and navigation – structure and design of the site

• Multimodality- Many types of communication.
• Hyperlink- A link which will take you to another web page.
• Hypermodality- Jump from one form of communication to another.
• 'Above the fold'- Everything above the website.
• Online media can vary from each other.

• Zoella is a creation Zoe Sugg is herself.
• Banner video- Also known as pop-up show before, during and after a video.
• Footer- At the bottom of the page you can change languages on it.
• Carousel/slider- Is the scroll bar to move up and down the page.
• Logo- Is Zoella in the gold font.
• The handwritten logo constructs a hyperreal representation of Zoella.
• Search bar- Top center.
• Menu bar- Theres 2 one on the left side and one below Zoellas profile picture.

• UX (wanky term)- User experience.
• The layout tries to keep the UX at its best.
• The layout also is designed for User engagement.
• Thumbnail- Preview image or embedded hyperlink.

• Bright colours.
• Up close and dramatic facial expressions.
• Bold title on thumbnail.