Audience theory match.

• Audiences are likely to be influenced by an ideology after being exposed to it over time. 16- Cultivation theory- George Gerbner.
• Audiences can form an intense bond with a media product, and use it to define their life. 18- Fandom Henry Jenkins.
• Audiences can increasingly 'speak back' to a media product, and are more of a producer than an audience member.19- End of audience Clay Shirky.
• Media products can easily manipulate the ideology of an audience member. 15- Albert Bandura.
• Audiences can chose many different ways to how they respond to the ideology of the producer. 17- Reception theory Stuat Hall.