Gender performativity and Zoella.

• Judith Butler gender performativity.
• Gender is a performance.
• Gender performance can be with what you wear, talk and walk.
• Gender performativity is the ways our gender performance affects the world around us.

• Claude levi-strauss: Binary opposition.
• Zoella is an adult yet addresses her audience in a sexless manner.
• Zoella is attractive yet she's average which allows the audience to identify with her.
• Zoella isn't a real person.
• Zoella is a hyperreal representation of Zoe Sugg.

Jean Baudrillard-

 "We live in a world where there is more and more information and less and less meaning".

Zoellas world is idyllic and simple.