Media language Zoella.

1 - Semiotics - Roland Barthes

The proairetic code created by the pizza thumbnail informs the target audience that the video will focus on pizza, a fast food popular with Zoella's young, female, working class target audience

4 - Structuralism - Claude Lévi-Strauss

A binary opposition between genders is created in the Zoella apartment video, where zoella is represented as small, petite and vulnerable, while alfie is masculine, large and confident. This reinforces notions of patriarchal hegemonic values

5 - Postmodernism - Jean Baudrillard 

The representation of pancakes in the pancake blog constructs a hyperreal representation of Zoella as a hegemonically perfect and flawless woman

1:

In Zoella's Apartment tour the symbolic code of the candles informs the audience that this is a homely and loving atmosphere yet this creates a hyperreal representation of her home as the apartment is a giant advertisement for her brand.

2:

In Zoella's primark haul the mise en scene of the clean and sophisticated setting presents a binary opposition compared to the cheap and low quality products she buy/presents to her audience.

3:

The hyperreal representation of her Zoella apartment is a showhome yet she construsts herself as this still 'ordinary' girl despite being a cut-throat entrepreneur.