Youtube/Momo and Zoella Algorithm.

Metonym- A word used to substitute something else.

• Pancakes are a metonym for women.
• Zoella represents herself  virginal and untouched.

High engagement = addiction.

Youtube aims for high engagement viewers.

Youtube regulates youtube as they are a private company.

Youtube is such a big company it would be very difficult to sue.

Momo The Sun article:

• omo was a hoax/urban legend stating that Momo creature will text your kids threatening them to kill themselves.
• The article anchors the audience to believe that Whatsapp is dangerous.
• The police states that they receive more calls from newspapers than concerned parents.
• The newspapers done this for money and to increase readership.
• This story became so effective as Momo targeted kids.
• The real "Momo" is parents guilt of letting their kids access media and influence their lives negatively- something in the media will get them.

Zoella thumbnails and A.I.

• Her videos are clickbait.
• She uses generalised terms that means her videos will appear in a lot of searches.
• Combining titles are more likely to be featured in searches meaning her videos will more likely be watched.
• She uses brands such as Asos in titles which is a popular brand meaning it increases audience engagement.
• Zoella is trying to appeal to an Algorithm.
• Machine learning- Memorises patterns and figures out the pattern which is most effective.
• A.I that can beat people at chess and the Japanese game GO.