Audience manipulation

watch too much tv

• Manipulated 
• narrow view
• shallow
• stupid
• lazy
• fat

watch too much youtube

• manipulated 
• influenced 
• stupid

play too many video games

• murderer 
• influenced 
• stupid
• violent

Hypodermic needle model- Its not correct

mass media 

Theres safety in believing someone in power.

Albert Bandura- Media effects

George Gerbner-  Cultivation theory

Does tv change our ideology?

Cultivation is where watching too much tv changes peoples view on the world so changes there ideology.

• Television presents a mainstream view of culture, ignoring everything else.
• Television distorts reality.
• Heavy television users are likely to accept this edited and distorted view of reality.