Bias views on Daily mirror and The times.




Daily Mirror.

  • Against Trump.
  • proiretic code shown by the statue crying.
  • Hermeneutic code with the smoke in the background.
  • Symbolic code with the statue crying as she represents freedom.
  • The red typeface symbolises anger and danger.
  • The mise en scene connotes the end of the world.
  • Loss of freedom.
  • Intertextual references to Cloverfield and the walking dead.
  • Rhetorical question has an uncomfortable mode of address. 
  • Anchors the audience to side with the beliefs of the newspaper.
  • Mise en scene of the smoke has connotations of the 911 terrorist attacks.

The Times.
  • The times is more pro Trump.
  • The typeface is in bold white font, white connotes purity and innocence.
  • The American flag is shown in the background which emphasises Trump supporting America.
  • Double page spread to convey Trumps victory an shown him being applauded.
  • Example of a Polysemic front cover.
  • The pool quote on the back ( quote from a interview), Demonstrates Trumps ego.

  • The mise-en-scene of the American flag is symbolic of of freedom, justice and american values. This anchors the audience to believe that Trump is a positive force for America.  
  • The headline, 'THE NEW WORLD is presented in a serif font, which has connotations of positivity, seriousness, and the ideology that Trump will be a global force for good. 
  • Trump's red tie is connotative of hope, positivity, and patriotism. Red is also the colour of the republican party. 
  • Placement of headline is directly over Trump's heart, demonstrating his love and intentions to shape the world. 
  • A possible polysemic reading: slightly wary of the future. Bias through selection: a slightly smug picture of Trump has been elected, suggesting that Trump is unprepared. For other audiences, it might connote confidence, or Trump's fear at responsibility
  • Lexis: choice of the word 'shockwaves' is perhaps symbolic of natural disasters. Potentially, the audience may negotiate a negative response to Trump
  • Pull quote's lexis demonstrates the new president's egotism, but may be comparative to other orators like Martin Luther King. ~However, also an intertextual reference to a comic book super villain. Yellow has connotations of strength and superiority. 
  • Ultimately, by generally supporting Trump, The Times has demonstrated a significant right wing bias. Further reinforces the ideological perspective of the newspaper. 


Why are newspapers bias?
  • Newspapers will try to construct an audience.
  • Provide entertainment for the audience so newspapers will have very opinionated views to entice people an cause conflict. 
  • Certain benefits will include celebrity endorsement.

Representation is: RE-AGAIN  
Re-Presentation.

  1. The group, place or issue on which a media text is focus on. 
  2. The technical devices the media text uses in order to present these groups or issues.
  3. The message about the group or issue being created within the text.
  4. The impact of this message on the target audience.






















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