Lisbet Van Zoonen- Feminist theory and Afred Hitchock.

• Gender is constructed through codes and conventions of media products, and the idea of what is male and what is female changes over time. 
• Women's bodies are used in media products as a spectacle for heterosexual male audiences, which reinforces patriarchal hegemony. 

• Women in Women magazine are used as a figure/representation of what women should be like to impress men. 

Alfred Hitchock article.

• Women are 'Snow-capped volcanoes', so pretty on the outside  but explosive on the inside. 
•  Stereotype of British women.
•  He manipulates women 'grooming'.
•  Alfred believes that Grace Kelly is sexually available. 
•  He compares Latin women and British women. 
• Alfred is fetishising women, worshiping them.
• He uses 'i' a lot which means his very self obsessed about his views.

  

• She has a bold glossy lip which has a focal point on her lips which is seductive.
• Her mouth is slightly open which is a proiretic code that she is about to kiss the audience.
• Her hair is slightly over her face which connotes secrecy which may indicate she's the type of girl to 'sneak a guy in through her bedroom window'.

Tippi Hedren.

• Alfred would throw himself at her and try to kiss her.
• He got jealous when Tippi was seen talking to other males on set. 
• He wanted her to participate in his sexual fantasies. 
•