Women magazine.

• Woman's lifestyle.
• Sub-Genres.
• Target audience- Middle aged women.
• Title is serif font which portrays elegance.
• The other information is in sans serif font which portray modernity.
• The title paired with the title 'Woman' suggests women are elegant.
• Mise en scene of the pastel colours connotes that women are calm and not aggressive.
• Mise en scene of the models makeup connotes natural beauty.
• Rhetorical question functions as a proireic code.
• Direct mode of address functions as a housewife stereotype.
• Connotations of "Lingerie goes lively" may be an example of sexualisation. 
• The models airbrushed white teeth connotes health and confidence.
• Costume plunging dress and shoulders is potentially breaking stereotypes and is confident.
• Removal of eye bag's, wrinkles and spots connotes that she is an inspiration.
• Purple is symbolic of flowers which is stereotypically beautiful and associated with women.
• The word 'Kitchen' is larger then the word 'Lingerie' which suggests that housewife duties are more important than sex.
• 'Lingerie goes lively' is a binary opposition to the conservative image of the women.
• Her forced fake smile is the hegemonic expectations forced by men that women have to fit into to appeal to male standards. 
• Bright yellow font is bold and stand out.
• Serif font of a masthead is also symbolic of the expectations of women to be elegant.
• "world greatest women magazine" is an example of a hyperbole.
• ethnocentrism- belief that your country is better than everyone else. "British women have a special magic".
• "special magic" indicates what men don't have.

Woman magazine costs 7p ( 80p in 2019).

Woman magazine is a weekly magazine.

Set edition: 23-29 August 1964.

Printed on rough cheap paper.

Women magazine became quite popular after WW2.

3 million copies per week in 1960.

Publishes weekly by IPC.

Socio-historical: what was going on socially in that time.

Contents page.

• Assumption made by the producer that the reader has children.
• Special article is about men which reinforces the importance of men. 
• The top feature is an interview with a man.
• "A-level looks makeup to work miracles"- Women need makeup and they are ugly if they don't wear it.
• If A-levels is aspirational then its unlikely women have been to university.
• Contents aren't very different to modern day women's magazine.
• Women liberation movement 1972- equal pay, Wedlock is Deadlock, marriage is rape. 
• Advertisers used the women liberation to make money.
• Women magazine ignored the women liberation.
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