Riptide Vance joy

RIP TIDE- VANCE JOY

Vance Joy is an Australian singer-songwriter signed to Atlantic records (a subsidiary of major label, Warner). His music can be categorised as fitting into indie folk-pop genre.

Riptide was Vance Joy’s first single to be released in the USA, following his debut EP, “God Loves You When You’re Dancing”. It became a platinum selling single.

The video was directed by Dimitri Basil and Laura Gorun and has had nearly 100 million views on YouTube.

Music video analysis:

• The visuals directly link to the visuals
• There are cleat themes of abuse, specifically on women
• Constant changes of scenery, excessive even for a music video
• Every shot that shows the singer progressively shows more sadness and abuse
• The song seems to be a love song but the video shows a violent story
• A lot of props and costumes used
• There is a narrative but it is unclear
• It is aspatial and atemporal

The 3 ways we will look at this song is structuralist perspectives, representational issues, intertextuality.

Diametric opposition = Binary opposition 

A hard cut is when t he shot changes but has now transition effect

Binary opposition in Riptide:

• Still and moving
• high tech and old school
• capture and release
• male and female
• red and yellow
• fortune teller and magician
• life and death
• glamour and distress
• right and wrong 
• dream and reality 
• good and bad 
• morality and immorality
• clothed and unclothed 
• privacy and publicity 
• light and dark
• freedom and imprisonment