Supermarket & Odi reboot scene and Pick n mix theory.

David Gauntlett- Pick n' Mix theory: audiences pick what ideologies thats uit them.

George Gerbner- Cultivation theory: how media can shape the world around them.

Stuart Hall- Reception theory: encoding by produces and decoding audiences.

Henry Jenkin- Fandom: Media fans.

Clay Shirky- End of audience theory: Media users become the producers who speak back to the producers.


Hall: interacting with media products is a negotiation.

Odi supermarket scene:

• Odi is an allegory of someone with mental health issues- dementia.
• Preferred reading is we feel sympathy for Odi ad george.
• Oppositional reading is Odi is awful and annoying.
• Use of supermarket setting: Mise en scene of Ccoa pops and Alpen cereal reinforce the notion that the series is set here and now.
• Anchored to feel sympathy for Odi and George as Odi glitches.
• Odi collapsed in jam is a ridiculous and childish action.
• Frustration with George for not upgrading Odi.
• Upset and creeped out by the quasi-sexual relationship.
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