BBC/Radio and Distribution.




  • BBC is publicly funded.
  • £154 a year for TV license.
  • It will reflect national interest.
  • Public funding allows the BBC to be independent. 
  • Remit- set of rules you set yourself.
  • Disney targets a mass audience.
  • The BBC takes a pluralistic approach with its audience.


Distribution- How something is shown.

    • Audio Streaming – (Where listeners can click on a link to play a radio programme instantly over the internet)
    • The ability for audio streaming to be accessed via the internet has added a global reach to radio output as listeners abroad can also tune in to programming.

    • Digital Audio Broadcasting (DAB) – (A greater number of wavelengths and therefore stations are available with digital audio)
    • The use of DAB has increased the amount of stations allowing for niche programming and also improved quality to encourage more listeners.

    • Podcasts – (Programmes are packaged and available as downloadable content on a range of different platforms)
    • Listening to radio programming in podcast form is more flexible for audiences and allows audiences who have missed the broadcast programme to listen.

    • Cross-Platform – (The combination of visuals with audio output and availability of radio through television platforms)
    • The combination of media platforms has allowed radio to utilise visual elements such as web cams to remain appealing to a modern audience.
    • Reach- How far something can extend.
    • Multimedia integration- Different media types come together.
    • Digital convergence- Digital technologies come together.

LNWH- Makeup on public transport.

  • Argue that they only talk about women putting makeup on.



















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