Intro to Radio.

• Late night woman's hour.
• Womens hour was invented in the 40s.
• Late night woman's hour came out early 21st century.
• LNWH is broadcasted once a month.
• It has a n infrequent schedule.
• Each episode focuses on a particular theme relevant to its female target audience.
• Generally features Lauren Laverne.
• 2016 episode called 'home' aired friday 28th october 11pm.
• Targets a niche audience.
• Hygge- scandinavian word.
• Digital culture and the trends.
• Hyggelig person is cuddly looking but is also a comfortable and trusting person to be around. 
• Professional middle class women.
• They use sophisticated language.
• Metonymy- Examples that are put in place of something else.
• The preferred reading is where the audience agrees with the ideologies of the producer.
• The oppositional is where the audience disagree with the producers ideologies.
• Listening to a podcast is like hanging out with the women.