Attitude magazine.

• Attitude being a 'gay' website is indicative of the fact that a vast majority of media is hetero-normative perspective. 
• In attitude gay (and straight) men are frequently sexualised. In the 'boys' men are almost universally nude or semi nude and have a muscular physique. 
• Objects for a gay male gaze. 
• Magazine makes the assumption that the gay male target audience exclusively finds hyper masculine men attractive.
• Reinforces dominant hegemonic norms and values of society.
• Big emphasis on celebrities and celebrity culture. 
• Most models and stories focus on this. 
• Once more reinforces a gay stereotype that gay men are particularly interested in showbiz news.
• "Single and fabulous: i thought i wanted a 'normal' guy until i dated one". Reinforces a long held gay stereotype that gay men are particularly interested in nightlife, clubbing and dancing.
• Distinction between 'camp' and 'straight acting' men, indicates that gay men tend to fall into two categories.
• Cautionary tales about violent encounters using a gay dating app such as Grindr suggests that gay men are likely to encounter violence in their lives.
• Atypical representations of men including drag queens ike RuPaul, who subvert traditional hyper masculine values through makeup and crossdressing.
• Representation on a divide in the gay community: 'being a fat queer person is political". Excellent example Bell Hooks theory, where being both overweight and gay makes people especially prone to discrimination. 
• However Attitude potentially only presents hypermasculine men as being worthy of sexual attraction. 
• Stereotype that gay men are interested in pornography.

To what extent can it be argued that attitude and Zoella represents a singular and stereotypical representation?

Why is Attitude to so stereotypical?

• Attitude is targeting a mainstream target audience.
• There is also a secondary audience of heterosexual women.
• Attitude is like this to construct a stereotypical gay audience.
• Attitude suggests that gay men have more expendable income.